Master in Marketing and Online Sales (Coming Soon)
Soon you will be able to train as a specialist in digital marketing, online sales, and commercial strategy with our upcoming master's degree. Learn to design, implement, and lead digital plans focused on conversion, positioning, customer experience, and business growth.
What you will learn in the Master's in Marketing and Online Sales
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Digital Strategy and Business Models You will learn to design marketing and sales plans aligned with the growth, positioning, and profitability objectives of a company.
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Advanced Digital Marketing You will master SEO, SEM, social media marketing, content marketing, digital branding, and paid media strategies to increase visibility and lead generation.
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E-commerce and Online Sales Management You will develop competencies to plan, execute, and optimize e-commerce models and B2B/B2C sales strategies in digital channels.
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Analytics, CRM, and Automation You will learn to interpret data, analyze consumer behavior, manage CRM, build customer loyalty, and automate marketing and sales processes.
Revolutionize the world with the Master's in Marketing and Online Sales
Digital businesses need professionals capable of converting strategy into measurable results. With this master’s degree, you will develop a comprehensive vision to lead digital campaigns, optimize conversion funnels, manage online sales channels, and make data-driven decisions.
Know your Study Plan
Module 1
- Strategic Direction and Business Models
- Marketing Fundamentals and Strategy
- Digital Consumer Profile and Behavior
- Data Analysis and Statistics Applied to Business
Module 2
- Market Research for Digital Environments
- Search Engine Marketing Strategies (SEO/SEM)
- Web Design and Development for Conversion (UX/UI)
- Branding and Brand Management in the Digital Age
Module 3
- E-commerce and Online Sales Strategies
- Sales Force Management and Commercial Negotiation
- Customer Relationship Management (CRM) and Loyalty
- Mobile Marketing and Mobile Commerce
- Workshop on Managerial Skills and Commercial Leadership
Module 4
- Social Media Marketing and Content Strategy
- Programmatic Advertising and Digital Media Management (Paid Media)
- Advanced Web Analytics and Business Intelligence
- Marketing Automation (Marketing Automation) and Growth Hacking
Module 5
- Trends and Innovation: AI Applied to Marketing and Sales
- Thesis Seminar or Master's Integrative Project
Explore your career opportunities
Picture yourself in exciting career opportunities!
Digital Marketing Director or Manager
Leads digital strategies to position brands, generate demand, optimize campaigns, and achieve commercial objectives.
Commercial/Sales Director or Manager
Designs sales strategies, manages commercial teams, and optimizes processes to increase revenue and conversion.
E-commerce Manager
Manages online stores, improves purchase funnels, optimizes user experience, and develops digital sales strategies.
SEO/SEM and Paid Media Specialist
Manages campaigns in search engines, digital media, and advertising platforms to attract qualified traffic and generate business opportunities.
Strategic Consultant in Digital Marketing and Sales
Advises companies on digital growth, automation, positioning, customer experience, and commercial strategy.
CRM & Customer Experience Manager
Designs loyalty, personalization, and customer relationship strategies using data, CRM, and automation.
Why study the Master's in Marketing and Online Sales?
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Strategic Vision of Digital Business Acquire tools to connect marketing, sales, data, and technology with real business growth objectives.
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Mastery of High-Impact Digital Channels Learn to manage SEO, SEM, social media, paid media, e-commerce, mobile commerce, and content strategies.
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Data-Driven Decision Making Develop skills to interpret metrics, analyze consumer behavior, and optimize commercial results.
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Managerial and Commercial Profile Strengthen your competencies in leadership, negotiation, team management, and direction of marketing or sales areas.
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Innovation Applied to Marketing and Sales Explore the use of artificial intelligence, automation, and Growth Hacking to improve processes and accelerate growth.
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Universidad ISEP's INNOVA Model Study with a flexible, supported, and practical methodology, designed for professionals who need to advance without depending on rigid schedules.
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Broad Professional Opportunities Prepare to work in digital marketing, commercial management, e-commerce, consulting, analytics, CRM, entrepreneurship, and digital transformation.
Want more information?
Complete the form and an advisor will contact you to guide you through this program.
Start your Master in Marketing and Online Sales today
Take the first step. Our admissions team is ready to guide you.